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How to Improve Customer Retention (and Why It Starts with Listening)
How to Improve Customer Retention (and Why It Starts with Listening) If you’re a B2B company, customer retention isn’t just about satisfaction, it’s about survival. Retaining your customers means more renewals, predictable revenue, stronger advocacy, and lower acquisition costs. But how do you actually move the needle on retention? Here’s what leading B2B businesses are…