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How Customer Success Drives Sustainable Revenue Growth in B2B SaaS
In a subscription-based world, revenue doesn’t end at the point of sale—it begins there. B2B SaaS businesses that understand this shift are increasingly turning to Customer Success (CS) as a strategic function to drive sustainable, long-term growth. Here’s how Customer Success fuels recurring revenue and expansion: 1. Retention = Predictable Revenue Acquiring a new customer…